The construction industry is the second largest sector in India. This industry supports 250 Ancillary industries hence making the Real Estate sector one of the biggest employers. The industry is on a roller coaster ride since 2017, undergoing rapid changes and sailing through demonetization, RERA act, GST implementations, NBFC crisis, and now the pandemic of COVID 19.
The foundations of this industry are strong to sustain all the storms and face it with a stronger plan. The industry is going through major changes in the working patterns and working towards great efficiency. With that, currently, Safety is everyone’s primary concern.
With some thoughtful strategies, everyone can reinforce their companies to emerge from the crisis with a more solid foundation. These strategies are based on the evaluation of the Renowned Real Estate Development Companies.
Developing a financial strategy that ensures the company’s smooth functioning without breaks and glitches. The need of the hour is a revised Business plan and better-managed cash flows with a fresh outlook. Revisit and optimize the Capital structuring of the company . Start collaborating and discussing Joint Ventures, this helps in distributing the loads and maintains the smooth functioning of the project. Discuss the loopholes for cost-cutting with the Employees, earn their trust, and make a better working team .
Social is the new front door . Its time to change the traditional marketing techniques to the Social channels. Build an online presence, through an updated website, Social media platforms. The website becomes your company identity. The majority of people spend their time on their screens. Include technology in all the working sectors of your company. If customers can’t come to you, find ways to reach them through walkthroughs and Virtual Reality. Giving discounts isn’t always the answer to gaining public interest and attention. Come up with innovative campaigns.
Increase the use of CRM software . Communication is the key. Communicate with brokers, Channel Partners, customers, and past leads. Promote Referrals and build the brand through word of mouth. Virtual meetings can be promoted. Hygiene checks should be done every day on the site to build the safety confidence in Customers .
Digitalization and including Technology is the answer for the smooth functioning and better co-ordination of work. Addressing Remote Working through software and Applications. Consultants can coordinate and manage the projects, the contractors could manage the material stocks and workers through the Applications.
It’s a dual challenge for the construction companies, as they have to look after the workers working on-site & off-site. Apart from the protective gear, companies can take some additional steps to keep the spread under control. Effective decisions, like interchanging shifts, maintaining the social distance between the workers, thermal scanning, and avoiding the entry of visitors, etc will prove to be an appreciable step to protect the staff on-site . implementing Social Distancing on-site among the workers during working, meetings, and during the lunch break. Reduce the dependencies of the tasks and workers . Alter the plan such that the tasks are well co-ordinated which enables social distancing. Appoint an inspection In-charge to keep an eye on the safety and wellbeing of workers on site. Designated zones to be made for loading & unloading of these materials, disinfecting every material properly before entering into the premises. Easy access to any visitor to be restricted at both offices and sites.
The task of spreading awareness and upskilling everyone has a major contribution in uplifting the project’s performance. Encourage them for upgrading their skillset through various online courses. Train them for upgrading their digitalization skills for a smooth shift to the new working.
Safety-oriented training sessions, briefing the employees about the need for protective essentials & precautions that need to followed to keep themselves safe from the hygienic point of view. Educating the workers to adjust and work proficiently with the new normal like disinfecting every equipment daily & disposing of the used masks, gloves at a proper place, can be done by displaying informative posters at every corner on the worksite. Try to maintain a positive & healthy environment at your working place to keep your employees morally strong & optimistic.